Marbury v. Madison Judicial Review Essay - 1032 Words

In the case of Marbury v. Madison the power of judicial review was granted to the Supreme Court in 1801. The Constitution does not give power of judicial review. On Adams last day in office, several government officials upheld the case. Judicial review does not exist in countries that have a centralized or unitary form of government. The elected parliament declares it is the law of the land. Halsema Proposal to Netherlands has taken the initiative to start the process of judicial review. President John Adams and the Federalist lost the election to Thomas Jefferson. The lame-duck Federalist of Congress enacted a Judiciary Act. The act created 58 new judgeships that Adams appointed. Forty two included justiceships of the peace.†¦show more content†¦In England their form of government is called the Parliamentary Monarchy and the Queen Elizabeth II is the monarch for England. Crown is another name for monarch. â€Å"It serves as the head of the judiciary, commander in chief of the armed forces, supreme governor of the Church of England, and Church of Scotland, and summons and dismisses Parliament and ministers of the cabinet† (Meadows, 2001). With advice from the prime minister, the crown appoints, diplomats, military officials, judges, and archbishops and gives awards and honors. Justices of the peace known as local magistrates hear petty offenses. Local magistrates are unpaid members of the community who have been appointed by the Lord Chancell or. â€Å"Serious offenses are sent ot a Crown Court and jury of local citizens will make convictions and sentences which will be taken to the Court of Appeals for the Criminal Divisions with the final court appeals being the House of Lords† (Meadows, 2001). The Netherlands government based on the parliamentary government and the principles of ministerial responsibility. â€Å"The national government comprises three main instiutions: the Monarch, the Council of Ministers, and the States General† (State, n.d.). The Monarch is the head of state. The Queen has the power to appoint formateur and then will form the Council Ministers after the elections. Council Ministers implement the planedShow MoreRelatedMarbury v Madison: Judicial Review1185 Words   |  5 PagesMarbury v. Madison, which established the power of judicial review for the Supreme Court, changed the course of American history. This power to review legislation that congress has passed and possibly deem it unconstitutional has had a profound impact on American society. This power provides a check on the Legislative branch, but it also lends itself to an important debate over when the Court can and should use this power. Should the court use this power to increase the power of the national governmentRead MoreEssay on The Court Case of Marbury v. Madison and Judicial Review864 Words   |  4 Pagescase of Marbury v. Madison (1803) is credited and widely believed to be the creator of the â€Å"unprecedented† concept of Judicial Review. John Marshall, the Supreme Court Justice at the time, is lionized as a pioneer of Constitutional justice, but, in the past, was never really recognized as so. What needs to be clarified is that nothing in history is truly unprecedented, and Marbury v. Madison’s modern glorification is merely a product of years of disagreements on the validity of judicial review, fueledRead MoreThe Supreme Court s Marbury V. Madison Essay1140 Words   |à ‚  5 PagesIn 1803, the Supreme Court’s Marbury v. Madison decision would forever alter the political framework of the United States. Resulting in the creation of judicial review—the power to determine if a piece of legislation is constitutional, that is, whether or not it infringes on the provisions of existing law —the Marbury v. Madison decision arguably made the judicial branch the most powerful division of the federal government. Today, judicial review is a fundamental part of American government, standingRead MoreThe Supreme Court Is The Highest Of All Courts969 Words   |  4 Pageswithin the law. The judicial branches authority is stated in United States Constitution Article III, which outlines the Supreme Courts appellate and original jurisdiction and congressional limitations for those accused of treason (Ushistory.org, 2015, p. 9a) However, judicial review to interpret the Constitution and strike down the actions of the legislative and executive branc hes is not noted in the Constitution. Instead, judicial review came about in the case of Marbury v. Madison in 1803 when ChiefRead MoreThe Case Of Marbury V. Madison1635 Words   |  7 PagesThe Constitution was founded in order to limit the power of the government and protect the rights American citizens. This proved true in the case of Marbury v. Madison (1803), when the Supreme Court of the United States established its power of judicial review when it declared that Section 13 of the Judiciary Act of 1789 was unconstitutional according to Article III of the Constitution. Considering this, the Supreme Court’s decision to uphold an interpretation of the Constitution that aligns withRead MoreThe Case Of Marbury V. Madison1601 Words   |  7 PagesIn the year 1803 the case of Marbury v. Madison was brought before the Supreme Court in order to address the issue of William Marbury’s appointment as federal circuit judge. This created a unique and complex challenge for th e Supreme Court of the time because they were operating under no legal precedent, which meant that they had no prior cases to reference to reach a ruling. The issue came to a head after the Judiciary Act of 1801 allowed for President John Adams to appoint sixteen new circuit judgesRead MoreJudicial Review Essay848 Words   |  4 PagesAfter the 1800 election where Thomas Jefferson won, President John Adams proceed to fill the judicial branch with members of his own party, the Federalists. In response, Jeffersons party of the Republicans repealed the Judiciary Act of 1800. This act created new position on the bench for Federalist judges. The Supreme Court was threatened with impeachment if they overturned the repeal (Marbury v. Madison,1803). President Adams attempted to fill these new vacancies prior to the end of his term butRead MoreThe Case Marbury V. Madison1442 Words   |  6 PagesOne of the major results of the case Marbury v. Madison was this term called judicial review. Judicial review, today, is a task that the Judiciary Branch of the government performs on legislative acts that are passed to determine whether or not the acts are considered Constitutional. One of the biggest changes made not too long ago by the Judges in the Judiciary Branch, using judicial review, was the ruling that restricting same-sex marriage is considered unConstitutional and they made same-sex marriageRead MoreMarbury V. Madison991 Words   |  4 PagesMarbury v. Madison On February 24, 1803 Chief Justice John Marshall and the rest of the Supreme Court decided on the seemingly insignificant case of Marbury v. Madison. While ruling the Judiciary Act of 1789 unconstitutional, Judicial Review was established. Granting the Supreme Court the power to rule acts of the Legislative and/or Executive Branch of government unconstitutional, hence serving as a landmark case that further legitimatized the Judicial Branch as a separate, but balanced branchRead More Influences on Judicial Power Essay1472 Words   |  6 PagesInfluences on Judicial Power   Ã‚  Ã‚  Ã‚  Ã‚  Under Article III of the Constitution the judicial branch was established, but rather implicit in proportion to the other two branches of government. This ambiguity allocates various opportunities for interpretation of judicial power. In Federalist 78, Alexander Hamilton addresses the role of the judiciary branch within the federal government in regards to political immunity of judges through life tenure and contribution to checks and balances through power

What Was Life Like for People Living in Nazi Germany Free Essays

What was life like for people living in Nazi Germany? In Nazi Germany life for the Germans was terrible. You had to know who you could trust, as trusting the wrong person may cause you to loose your life. The Nazis and mainly Hitler really disliked Jews and anyone else that was not their perfect ‘Aryan’. We will write a custom essay sample on What Was Life Like for People Living in Nazi Germany? or any similar topic only for you Order Now Hitler and the Nazis came up with the Nazi Racial Policy, in 1933 to try and persuade Jews to emigrate there was the Boycott of Jewish shops. Shop windows got Jewish symbols painted on them, members of the SA would stand outside to threaten shoppers and anyone who did go in the shops would have their name put on a list so the Nazis would know who was using the Jewish shops. Jews were banned from all state jobs such as civil servants, teachers, journalists, lawyers and even radio announcers. Jewish and non-Jewish children were not allowed to play together. All of this made life hard and not pleasant for the Jews, this is what Hitler wanted so that Jews would leave his beloved Germany. The Nuremburg Laws was an important part to the way that Jews ran their life during Nazi Germany, the Nuremburg Laws consisted of things such as; Jews could not marry or have sex with non-Jews, all Jews lost German Citizenship; Jews were not allowed to own radios, typewriters or bicycles; Jews were not allowed to own their own buisnesses and were banned from going places such as the cinema, theatres or concert halls. They were not allowed to buy newspapers or magazines, nor were they allowed to attend school or college. Male Jews were forced to add the name ‘Israel’ and female Jews the name ‘Sarah’, to their first names. These Nuremburg Laws restricted what Jews were allowed to do, a lot. Homosexuals were effected by the Nazis as well, they were seen as not fitting into ‘normal’ families, they were savagely persecuted. About 15,000 were arrested and sent to concentration camps. Many were used in medical experiments or they were castrated. Himmler was shocked to discover several homosexuals in the SS, they were sent to concentation camps and shot ‘whilst trying to escape’. Political opponents were ‘undesirable’ to the Nazis because they were seen as a threat who shouldnt be here, habitual criminals were also ‘undesirable’ because they were seen as a burden and socially useless. In the Nazis eyes Jehovahs witness’s were ‘undesirable’ because their beliefs were different to the Nazis. Gypsy’s and Jews were also seen as ‘undesirable’ as they did not fit the Nazis ‘Aryans’ (blonde hair, blue eyes etc) Anyone who had more than one grandparent who themself was Jewish ou too were considered Jewish. This made life very restricted, if you were ‘undesirable’ then you were sent to a concentration camp, for anyone who was lucky enough not to be sent there but to be able to live in their home but by the Nazis rules. There was lots of violence in the streets and so much fear in the air. People were dragged out of their homes and taken away violently. Many people were beaten a nd sometimes killed in the streets. This was a terrible ordeal for people living in Nazi Germany, even if you were not the ones being beaten, seeing your friends and neighbors being beaten would be torrible. Over 6 million Jews were killed by the Nazis during Hitlers years in power. In conclusion life was terrible for people living in Nazi Germany, after Kristallnacht in November 1938 Jews were treated terribly and many were killed. Nazi Germany was a very dark time for the civilians. This was Hitlers aim; to make life hell for Jews and any ‘undesirables’. How to cite What Was Life Like for People Living in Nazi Germany?, Essay examples

Ford Motor Company Essay Paper Example For Students

Ford Motor Company Essay Paper It was once said, Those who do not study the past are deemed to repeat it. On the brink of the new 21st century it is important for us at the Ford Motor Company to take a look at our past to see what has worked and what has not in order to set the standards for the automotive industry. It is also imperative to take a close look at what our competitors have done because we can also learn from their mistakes as well as improve on some of their ideas that have worked for them. It is important to realize that the world is ever changing and therefore what people want, and the market for automobiles is changing as well. Therefore we must first take a look into our competitors, and our pasts before we can then begin to look toward the future of the Ford Motor Company in the 21st century. It was a little over one hundred year ago that Henry Ford first came up with his dream to create an automobile that would change the world. Although it was Henrys dreams and drive for success that lead him to his achievements it was not without the three giants-steel, oil, and transportation, that were the building blocks for the Ford Motor Company. From the beginning he knew that in order to sell his product and make his company a success he would have to be able to appeal to the masses. At this time Ford was not the only man to be in the small but growing automobile industry. There were others such as David Buick, Ransom Olds, and Billy Durant, who were also trying their luck in this new market. At this time owning an automobile was almost impossible unless one was quite wealthy. Although Buick, Olds, and Durant were all producing autos they were all having trouble selling their products because their production costs were too high. These costs were reflected onto their selling pri ce, which was very hard to afford for most of the working class. This is what caused their financial troubles and helped Ford move into the market. He understood that in order to make his company a success he would have to make his automobile one that could be afforded by the masses. While the other producers of autos were more concerned with who had the bigger, better, and faster car, Ford had a different focus. His philosophy was: I will build a motor car for the great multitudeit will be so low in price that no manwill be unable to own one. It was for the next five years, a young Henry Ford directed an all-out development and production program that shifted in 1905 from the rented quarter on Mack Ave. in Detroit to a much larger building. During the next 15 months a total of 1,700 of Fords Model As came rolling out of the old wagon factory on the corner of Piquette and Beaubien streets. It was not unclear that the Model A was not the car that was going to get his company rolling. So being the intelligent man that he was he knew that a better-designed auto would sell. He and his engineers then proceeded to go through 19 more letters of the alphabet until finally reaching his gold mine. It was a simple design, rugged and practical and could be purchased in any color as long as it was black. It was the completion of the Model T that would be the defining moment in the automobile industry. It was produced at very low costs and could therefore be sold at a low price of $260.00 ($400.00 with all the extras) which could be afforded by the general population. It was then that Henry Ford learned possibly the two most important lessons of success in the automobile industry: 1) Make your product available to the largest market possible, otherwise you are losing potential customers, 2) Realize that as times change so will the demands of your market, and in order to succeed you must not be afraid to change, and if something is not working try something else. When trying to look into the past to see what moves were beneficial and which ones were not, we should look at several main areas of the company: design, marketing, production/management, and customer relations. Throughout the history of our company there have been good decisions and there have been poor ones. Making both good and bad decisions are inevitable, but we should look at both because we can learn from them in the hopes of making better choices in the future. When Ford and his engineers were trying to develop the automobile that would revolutionize the industry it took them over twenty different models before reaching the Model T. He was not afraid to try something different and knew that if he were stubborn and stuck with his original model, his company would not be a success. The Model T was a huge success and broke sales records for several years. Here Henry also learned a valuable lesson of the industry, If it aint broke dont fix it. However in the automobile industry this mindset will only take you so far. It was not until 1927 that time had run out on the Model T, and it was losing its appeal to the public. Here is where Ford made one of its first major mistakes in the design of it automobiles. Ford should have realized that the T would only be able to sell for a limited time without seeing any changes in its design. Instead, he kept riding the success of the T until its success had ended, he then decided to begin designing a new mo del. This caused a great potential loss for the company because Ford had to close down production for six months while new plans were drawn up. If Henry Ford could have realized that his design would eventually have to change he and his team could have been designing a new model ahead of time. This way when the Model Ts success had reached its limit, they would have had a new design ready to be produced. Although the new Model A was a huge success, Ford could have prevented this six-month loss and made a smoother transition to his new Model A. Not only had Ford made his designs a success, but he also made great strides in his production methods, thus sparking the industrial revolution. His first great achievement in production was the assembly line that made mass production possible, while still keeping costs relatively low. His reasoning was that if each specific worker remained in one area and performed one specific task, the automobile could be produced at a much faster rate. This idea was quite a success, being that Ford was now able to produce a complete model every 10 seconds of each working day. This was a huge step in production but it was not long after that Ford came to the realization that he was able to make a vast amount of cars, but was not utilizing the whole consumer market. He was overlooking a customer base that was right under his nose. His own employees, who are the closest potential buyers to the company, were making these autos yet were unable to purchase them on their low wages. Realizing this Ford d ecided to shock the world with his new plan of offering a new minimum wage of $5/day. This was more than double the previous wage. The way Ford figured, it was now possible to produce inexpensive cars in volume, and with a higher wage more employees could afford to buy them. He was right. The Life of Kurt Vonnegut EssayAs far as our marketing plans are concerned, we should look closer at what GM and Chrysler are doing. GM began their marketing genius with their cross-country parades and shows. It is obvious that it is very impractical to do this now however, it is the concept of taking the product to the customer in new and different ways that is very beneficial. Now, with the ways that technology has developed, the possibilities in marketing are endless. Another point, which is of concern, is that of Ford still relying on the fact that they were the first major players using their history and classic status as their main marketing tool. Ford trucks use the motto, Built Ford tough, and GM uses, Like a rock. Yes, this may be true and using American pride and reliability to appeal to consumers works, but here we must look at what Chrysler has done to market Dodge. They use a simple yet so effective slogan that appeals to the new era and changing times. The public like s change when it comes to the automotive industry, unless of course if refers to their job. Dodge takes advantage of this by using words such as, different, new, and change. They also use phrases such as, Breaking the rules, Changing for the future, and The New Dodge. This coupled with their marketing scheme of using only red models in their ads is very appealing to the consumer. Now more often than not when a potential buyer thinks of a red car, Dodge will most likely be their first response. Marketing tools such as these should be a focus for Ford when looking into the future. As we are already in the 21st century, we need to have a plan in the areas of design, production, and marketing that will put Ford back on top for the remainder of the century. It should already be obvious that change in design is good and essential to the success of a product, in this case the automobile. However, it is also important that the nostalgic public also likes a little taste of the past to remind them of the good old days. Therefore, the combining of a general look of the past with modern technology is a sure thing. This can be seen in the success of the newly redesigned Ford Thunderbird and Mercury Cougar. Although they are both much more modern than their predecessors in design, there is still some of that original style that can be seen throughout the body frame. This should be an ongoing scheme in many of the new designs that will be coming in to future. When it comes to marketing something needs to be done to grab not only the publics eye, but also their minds. A new marketing plan should be designed on the same basis that Dodge is using. Make the ads consistent with each other so that whenever they see something that is used, like a color or common word (ex: red, change = Dodge) they will immediately associate it with the Ford Motor Company. Until then the fact that Fords centennial is coming up in only 3 years. This is a huge marketing scheme which should be taken full advantage of for new models, special offers, and possibly some new Centennial Model, which could be marketed as a limited addition with only a certain number produced. Then depending on its popularity it could then be brought back into production after a year or two and its future success can be predicted. As far as production is concerned, it is obvious that America has moved back to its craze for bigger, faster, and more powerful gas-guzzlers. This is fine for now, but with government regulations, the growing concern for the environment, and the increasing popularity of alternative fuels; Ford should be prepared for these potential changes. Here it is important remember that change needs to be anticipated and prepared for in the automobile industry. These new technologies should be developed and perfected for when this change comes about, rather than playing catch-up when it is too late. Although Ford is leader in the truck and SUV markets, a great lack of presence is apparent in one of the largest model markets: the minivan. This is one of the most popular automobiles in todays market that is dominated by the Chrysler Corp. The minivan market is still growing because of the capacity that it offers, its affordability, and efficiency. Although at this time the SUV is the fastest growi ng market, it is risky to put more effort into it due to the fact that the bigger, faster, gas guzzler craze is probably nothing but a craze, especially as we move into a more environmentally safe future. This has been seen before in the early eighties when this same craze took place right before gas prices jumped and the move to a more efficient automobile took place. American car companies were not ready for this and foreign markets became much more popular. In order not to repeat this history, more emphasis should be placed on the development of a new and efficient minivan that will surpass GM and Chrysler. In conclusion, as we move through the beginning of a new century we must first look to our past to learn what has worked and what has not. After doing so, we can then begin to devise our plans that will move us ahead with the changing times. This can, and will be, accomplished as the Ford Motor Company moves back on top of the automotive industry where it started almost 100 years ago. Category: Miscellaneous

Marketing Audit Toyota

Executive Summary Toyota manufactures vehicles for sale worldwide. In fact, the company operates in more than 30 countries. This study explores the German auto market in view of introducing the ME.WE Customizable Concept Car. In this paper, analysis of the product and the market is covered in order to give feasible recommendations to the company.Advertising We will write a custom essay sample on Marketing Audit: Toyota specifically for you for only $16.05 $11/page Learn More Introduction Toyota Motor Corporation is among the renowned leaders in auto manufacturing globally. The company is highly innovative with the introduction of new products whenever a competitor brings another in the market. This is achieved by ensuring that there is a strategic plan that facilitates the achievement of the set goals. The company intends to introduce the ME.WE Customizable Concept Car in the market. According to the company reports, this necessitates the development of a marketing plan. The Company Overview History The founder known as Toyoda Sakichi established this corporation. In fact, Toyoda entered the automotive industry in the financial year 1920s after touring US and Europe. He invested 100,000 pounds to start up the company. In Japan, the company has more than 40 percent market share. In the fiscal 2000, it delivered its 10-millionth vehicle to Germany hence becoming the company of choice for the European countries’ customers (Toyota, 2013). Mission The company’s mission is to direct the prospect of mobility as well as to enhance lives globally through the most secure and dependable ways. Vision The company will meet the demanding goals of the clients through the engagement of the abilities and enthusiasm of individuals who trust that there is always a superior approach (Toyota Global, 2013). Main Body According to Baldwin and Laban (1987), it is important for any business company to develop and implement a strategic plan be fore its launch. The plan regards how the company will market its product and services successfully for the profitability as well as to generate returns on investment. A marketing plan that is well created and outlined is similarly imperative. Before any business is launched, every organization or entrepreneur carries out these precautions. In this respect, Toyota, which is a company with global reach, has not been left behind. The precautions have been taken since the launch of the company to-date through effective marketing of the model. By marketing the entire Toyota brand the company finds it relatively easy to market specific car models given that it has establish itself worldwide as a company of choice for most consumers not only in Japan, but also in the US and European countries specifically Germany.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In fact, Germans are among the high est purchasers of Toyota models despite the country having globally known auto companies such as Audi, Bavaria Motor Works, Ford, Opel, Porsche and Volkswagen. Toyota is famous for introducing new models whenever they are ready. In most instances, it withholds new products until a rival company has introduced another product in the market to stay ahead of competition through disruptive innovation. Among the disruptive innovation introduced by Toyota in the recent times is the ME.WE Customizable Concept Car. The move did not come as a surprise. In January 2013, Ford sold the highest number of hybrid automobiles than the previous year. Volkswagen, Renault, Honda and other manufacturers continue to introduce hybrid vehicles to water down the dominance of Toyota’s hybrid Prius. Other companies such as Chevrolet introduced Chevy Volt that is an auto with electric technology, astonishing fuel efficiency and performance. Nissan introduced the all-electric plug-in Leaf (Tuttle, 2013) . The entire platform changed with Renault introducing the first concept car and Duster from Romania brand (Ramsey, 2013). The new concept car provoked Toyota to announce the release of its ME.WE Customizable Concept Car. Toyota’s move again did not surprise the automobile industry. By marketing the Toyota ME.WE, the company will lay the foundations for vigorous market activities and objectives that will not be difficult to accomplish (Londre, 2009). Typically, the company carries out the prevailing market position auditing. At the same time, the company develops and subsequently implements the contemporarily achievable goals. These are attainable through: The generation of product SWOT analysis Conducting customer analysis Conducting competitor and stakeholder analysis Gathering, analyzing and evaluation of data through market research Putting in place the company objectives including the market penetration model, growth and profitability Putting in place the goals of the m arket including the potential market share, and opportunities Timely and effective implementation of marketing plan Utilizing evaluations to improve marketing efforts (Turkus, 2013) Product Analysis SWOT Analysis The Toyota ME.WE Concept is an innovative automobile manufactured by Toyota. It is among the latest in the vehicle design philosophy. The vehicle is designed to operate in cities, is convertible, a 4Ãâ€"4 and a pick-up. The car is defined by the innovator named Jean-Marie Massaud as ‘anti-excess’. It utilizes innovative materials including bamboo and lightweight Polypropylene (Ross, 2013). Product Strengths The car has a tubular aluminum formation. The lightweight polypropylene panels are fitted on the formation. The materials are durable and easy to maintain. The material will act as buffers in the incidence of a collision (McManus, 2013). The car utilizes the in-wheel electric wheels resulting into the capacity to change from a 2-wheel to a 4-wheel. The who le interior can be assigned to passengers or goods.Advertising We will write a custom essay sample on Marketing Audit: Toyota specifically for you for only $16.05 $11/page Learn More The rear seat is foldable to be stowed under the front seat. It can also be completely taken away for use as a picnic bench. When the owner requires additional room, the weatherproof foldout cover can be slid in and the rear deck extended. By using bamboo for the floor, the company increases the chances for survival in the currently environmentally sensitive consumer market. Product Weaknesses On the other hand, the use of bamboo to make the floor surface presents a weakness of the product. Consumers who are material oriented may consider the fate of the car upon catching fire. That is, the bamboo can easily burn. Product Opportunities The economic statuses of many people demand that they utilize as little money as possible to perform many activities. The car can be used fo r different purposes in different terrains. This increases the chances of people purchasing the car. Additionally, there is a growing automobile market in the new and existing markets. Product Threats One of the main threats facing Toyota ME.WE car is the existence of other concept cars developed by rivals. The consumers may prefer other models to the new and innovative ME.WE car. There is also the threat of new entrants with better concept cars at lower prices. Toyota SWOT In order to analyze whether the product will be successful in the market or not, it is important to conduct a SWOT analysis of Toyota to establish if the company has the capacity to effectively market the product in the competitive market and gain competitive edge over similar concept vehicles (USDA 2009). Strength Weaknesses Strong market position and recognition Strong focus on research and development Extensive production and supply chain Product recalls Declining sales in key markets Deprived resou rce allocation Opportunities Threats Increasing global vehicle industry Growing partnership with BMW Strong global new vehicle market Extreme competition Appreciating Japanese Yen Severe environment regulations Natural disasters Strengths Strong market position and recognition The company enjoys a strong market position in key markets globally. The market share for the company in the financial year 2012 in the Japanese market was over 45 percent with the exclusion of mini vehicles. In North America, the company has over 12 percent market share and over 13 percent in Asia. The strong market position presents the company with unchallenged competitive advantage. Thus, the consumers will easily associate with the WE.ME car. Strong focus on research and development The company invests heavily in its research and development. This has helped the company to expand its product portfolio. It has improved the functionality, features, security and environmental compliance of i ts products by creating a strong brand. The concept car has been studied well by the research team considering the many features integrated to meet the needs of the user.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Extensive production and supply chain The company has over 50 manufacturing plants in twenty-seven countries with elaborate distribution channels. Once the concept car is launched, customers will easily access it for viewing and buying. Weaknesses Product recalls The company in the recent years has recalled a variety of products. As a result, this has affected the brand image (Medeiros, 2007). In fact, the potential buyers may be guarded while buying the concept car for fear that it may be defective. Thus, it may take the company several years for customers to develop enough confidence to buy the car. Declining sales In the FY2012, Toyota experienced declining sales in the leading markets in N. America, Europe and Asia. This may be due to the loss in confidence in the company products and the availability of alternative products. The same fate may befall the concept car as prospected in the marketing plan. Opportunities Increasing global vehicle industry The industry has been growin g in the recent years. The industry performance is bound to hasten thus creating a market share for the concept car. Besides, new markets are opening up in Africa, Asia and other emerging economies. Growing partnership with BMW The company signed a memorandum of understanding with BMW in 2012 as a long-term strategic technological cooperation (Marketline, 2013). This increases the chances for further advancement of the concept car. Additionally, there will be synergy in marketing the car. Threats Intense competition The industry is very competitive. This accrues from the fact that there are competitors in a variety of markets. The existence and entrance of other concept cars may threaten the sale of Toyota’s concept car. The car may be threatened by pricing that is yet to be analyzed, tagged as well as the reliability that will be determined by time. Customer Analysis Target Market The concept car will be availed in the German market. This will occur after considerations that the Germany economy is performing considerably well and the company already has a wide customer base. It has a good percentage of loyal customers. Toyota enjoys a significant market share in the German market. The collaboration with BMW will ease access to many German locations in addition to the existing Toyota outlets. Germans are popular for buying Toyota products in volumes due to the loyalty established. Competitor Analysis Existing products Currently, concept cars do not exist in the German market. In any case, few companies have managed to manufacture the cars. Benefits or features Concept cars manufactured by other companies do not have as comprehensive and advanced technology as found in the Toyota’s concept car (Desmond, 2013). They typically have partial electric supply of energy and are not extendable to pick-ups. However, ME.WE is fully electric and multipurpose (Adam, 2013). Size of competitors Competitors such as Audi and BMW are considerably big and financial ly endowed. However, the collaboration with BMW eliminates one aspect of the threat. Additionally, Audi has not indicated its intention to compete in Germany through concept cars. Market share Competitors have small market share in the German market with regard to concept cars. None of the competitors has managed to penetrate the market. Reaction to entry Companies such as Audi and Ford are likely to employ disruptive invention to regulate Toyota’s penetration with a new product. Conclusion Gaps identified In the German auto industry, older models of vehicles seemingly dominate the market. The existence of leading competitors poses a challenge for Toyota to conduct comprehensive market research. The introduction of the concept car that has not been sold anywhere else will be challenging. Overall strategic approach Toyota should develop a marketing plan that is accurate and attainable. It should then implement the plan and make appropriate reviews when necessary. The company s hould develop marketing strategies that are different from those employed in other models. Recommendations Toyota should devise a promotion plan for successful entry into the German market by building brand awareness. The existing reputation should be maintained if not enhanced. The company should further increase investment in market research to develop the correct image in the market. When pricing the concept car, competitive pricing should be given a priority to enable the company to enter successfully in the market. Since the company has a reputable brand name in the German market, it should ensure that it uses the name alongside ME.WE to ensure that customers can easily associate the concept car with the company. References Adam, B. 2013, Is Toyota’s endlessly customizable Me.We concept the car of the future?. Web. Baldwin, N. Laban, B. 1987, ‘The world guide to automobile manufacturers,’ Facts on File, vol.1 no.2, pp. 43-44. Desmond, M. 2013, ‘High-c oncept cars,’ Journal of Technology, vol. 2, no.1, pp. 81-82. Londre, L. S. 2009, Marketing, IMC, advertising, promotion, media and more, Wiley Sons Perth, Australia. Marketline 2013, ‘Toyota motor corporation’, Data monitor Business, vol. 2 no. 2, pp.1-11. McManus, W. 2013, Toyota ME.WE concept unveiled. Web. Medeiros, J. 2007, Toyota Motor Corporation: strategic analysis. Web. Ramsey, J. 2013, Renault twin Z concept revealed, twingo replacement takes shape. Web. Ross, J. 2013, Toyota Me.We concept is a multifunction Tupperware car. Web. Toyota 2013, Concept cars. Web. Toyota 2013, The history of Toyota – at a glance. Web. Toyota Global 2013, Corporate governance. Web. Turkus, B. 2013, Renault promises new concept car and Dacia Duster in Frankfurt. Web. Tuttle, B. 2013, Hybrid-car competition heats up: does the Toyota Prius finally have a worthy challenger?. Web. USDA 2009. SWOT Analysis: a tool for making better business decisions, Routledge, Perth, Aus tralia. This essay on Marketing Audit: Toyota was written and submitted by user Emery Yang to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.